MC Hammer's 'U Can't Touch This': The 1990 Anthem
"U Can't Touch This," released in 1990 by MC Hammer, remains a cultural phenomenon and a defining track of the early 1990s. This song's infectious beat, memorable lyrics, and iconic music video propelled it to the top of the charts, securing MC Hammer's place in music history. But beyond its commercial success, "U Can't Touch This" is noteworthy for its innovative sampling, high-energy performance, and the cultural impact it had on fashion, dance, and popular music. Let's dive into what made this song such a hit and why it continues to resonate with audiences today. This song isn't just a catchy tune; it's a time capsule that encapsulates the energy and spirit of an era. From its groundbreaking use of samples to its unforgettable visuals, "U Can't Touch This" left an indelible mark on the music industry and popular culture. Whether you were rocking Hammer pants back in the day or discovering this classic for the first time, the song's appeal is undeniable, making it a crucial piece of music history to explore and appreciate. Its legacy extends beyond mere entertainment; it's a study in how a song can capture a moment and define a generation.
The Rise of MC Hammer
Before we dissect the anatomy of "U Can't Touch This," it's essential to understand the rise of MC Hammer. Stanley Kirk Burrell, known professionally as MC Hammer (later simply Hammer), emerged from Oakland, California, with a unique blend of pop and hip-hop sensibilities. Unlike many of his contemporaries, Hammer's music was characterized by its danceable rhythms and positive messages, which broadened its appeal to a wider audience. His early albums laid the groundwork for his mainstream breakthrough, but it was Please Hammer Don't Hurt 'Em that catapulted him to superstardom. This album, released in 1990, became one of the best-selling hip-hop albums of all time, thanks largely to the infectious energy of "U Can't Touch This." MC Hammer's appeal lay not just in his music, but also in his dynamic stage presence and innovative music videos. He brought a level of showmanship to hip-hop that was unprecedented, incorporating elaborate dance routines and flashy costumes into his performances. This approach not only set him apart from other artists but also made his music accessible to audiences who might not typically listen to hip-hop. His rise was a testament to his ability to blend different genres and appeal to a broad demographic, solidifying his place as a pop culture icon.
The Anatomy of a Hit: Music and Lyrics
"U Can't Touch This" is perhaps best known for its prominent sample of Rick James's 1981 hit, "Super Freak." This sample forms the backbone of the song, providing its infectious groove and instantly recognizable hook. However, MC Hammer's team didn't just lift the sample wholesale; they cleverly reworked it, adding their own layers of instrumentation and arrangement to create something entirely new. The result was a track that paid homage to its source material while still sounding fresh and contemporary. The lyrics of "U Can't Touch This" are equally memorable, built around a simple but effective refrain that's impossible to resist. The verses showcase Hammer's rapping skills, with boasts about his abilities and his untouchable status. While the lyrics may not be deep or profound, they perfectly complement the song's high-energy vibe, creating an anthem that's all about confidence and swagger. The brilliance of the song lies in its simplicity and catchiness. It's a track that's designed to get people moving, and it achieves that goal with remarkable efficiency. The combination of the iconic sample, the memorable lyrics, and Hammer's charismatic delivery creates a sonic experience that's both irresistible and unforgettable. It's a masterclass in how to craft a pop hit that's both innovative and accessible.
The Iconic Music Video
No discussion of "U Can't Touch This" would be complete without mentioning its iconic music video. Released at the height of MTV's influence, the video played a crucial role in the song's success, turning MC Hammer into a visual icon. The video is a feast for the eyes, featuring Hammer and his dancers performing elaborate routines in a variety of outlandish costumes. The most memorable of these is, of course, the Hammer pants – baggy, parachute-like trousers that became a fashion sensation in their own right. The video's high production values and energetic choreography perfectly capture the spirit of the song, making it a visual spectacle that's just as catchy as the music itself. The video's success wasn't just due to its flashy visuals; it also tapped into the cultural zeitgeist of the time. It reflected the exuberance and optimism of the early 1990s, a period of relative peace and prosperity. It also celebrated individuality and self-expression, encouraging viewers to embrace their own unique style and personality. The "U Can't Touch This" music video wasn't just a promotional tool; it was a cultural statement that helped define a generation.
Cultural Impact and Legacy
"U Can't Touch This" had a profound impact on popular culture, influencing everything from music and fashion to dance and advertising. The song's success helped to popularize hip-hop music among a wider audience, paving the way for future generations of artists. Its innovative use of sampling also pushed the boundaries of musical creativity, inspiring other musicians to experiment with different sounds and techniques. The Hammer pants, thanks to the music video, became a global fashion phenomenon. These baggy trousers were worn by everyone from kids on the playground to celebrities on the red carpet, becoming a symbol of the era's bold and playful style. The song's influence extended beyond the realm of entertainment, as it became a popular anthem in sports arenas, political rallies, and advertising campaigns. Its message of confidence and invincibility resonated with people from all walks of life, making it a powerful symbol of empowerment. Despite its immense popularity, "U Can't Touch This" has also faced its share of criticism. Some have accused MC Hammer of commercializing hip-hop and diluting its artistic integrity. Others have questioned the originality of the song, pointing to its heavy reliance on the "Super Freak" sample. However, even its critics can't deny the song's cultural impact and its enduring appeal. "U Can't Touch This" remains a beloved classic, a testament to the power of music to capture a moment in time and define a generation.
Where is MC Hammer Today?
After reaching the pinnacle of success in the early 1990s, MC Hammer faced financial difficulties and a decline in popularity later in the decade. However, he has remained active in the music industry and has also pursued various entrepreneurial ventures. Hammer has continued to release music, although none of his subsequent albums have achieved the same level of success as Please Hammer Don't Hurt 'Em. He has also appeared on television shows and in commercials, maintaining a presence in the public eye. In recent years, Hammer has become known for his interest in technology and social media. He is an avid user of Twitter and has become a vocal advocate for various tech startups. He has also given lectures on the intersection of music, technology, and culture. Despite the ups and downs of his career, MC Hammer remains an influential figure in the world of music and entertainment. He is a reminder that success is not always permanent, but that it is possible to reinvent oneself and find new avenues for creativity and expression. His story is an inspiration to aspiring artists and entrepreneurs alike, demonstrating the importance of perseverance, innovation, and adaptability. And guys, who can forget those iconic Hammer pants?! They were everywhere! It's a testament to how deeply "U Can't Touch This" permeated our culture back then.
Conclusion
"U Can't Touch This" is more than just a catchy song; it's a cultural artifact that encapsulates the spirit of the early 1990s. Its infectious beat, memorable lyrics, and iconic music video made it a global phenomenon, influencing everything from music and fashion to dance and advertising. While the song has faced its share of criticism, its cultural impact and enduring appeal are undeniable. It remains a beloved classic, a testament to the power of music to capture a moment in time and define a generation. So, next time you hear that familiar beat, take a moment to appreciate the genius of "U Can't Touch This" and its place in music history. It's a song that will continue to be enjoyed for years to come, reminding us of a time when anything seemed possible and when MC Hammer ruled the world. This song isn't just music; it's a time capsule, a memory, and a celebration all rolled into one untouchable package.
