MC Hammer's 'U Can't Touch This': The 1990 Anthem

"U Can't Touch This," released in 1990 by MC Hammer, isn't just a song; it's a cultural phenomenon, a time capsule of the early '90s, and an undeniable earworm. The catchy beat, the unforgettable dance moves, and Hammer's larger-than-life persona catapulted this track to the top of the charts and into the hearts of millions. This article dives deep into why "U Can't Touch This" became such a massive hit and its lasting impact on music and pop culture. We'll explore the song's origins, its controversial sampling, the iconic music video, and the legacy it continues to hold today. So, let's break it down and see why, even after all these years, you still can't touch this!

The Genesis of a Hit: How 'U Can't Touch This' Came to Be

The story of "U Can't Touch This" begins with MC Hammer, born Stanley Kirk Burrell, a charismatic performer with a vision for bringing hip-hop to the mainstream. Before "U Can't Touch This," Hammer had already achieved success with albums like "Feel My Power" and "Let's Get It Started," but he was aiming for something bigger, something that would transcend genres and appeal to a wider audience. He wanted a song that was not just catchy but also visually stunning, a complete package that would solidify his place as a superstar.

The inspiration for "U Can't Touch This" came from an unlikely source: Rick James' 1981 funk hit, "Super Freak." Hammer recognized the power of the song's infectious bassline and decided to sample it, creating the foundation for his new track. This decision, however, would later lead to controversy, which we'll discuss later. The genius of Hammer and his production team was in how they transformed the "Super Freak" sample. They didn't just loop it; they added their own flavor, incorporating elements of hip-hop, pop, and even a touch of gospel. The result was a sound that was both familiar and fresh, instantly appealing to listeners of all ages and backgrounds. Hammer's lyrics, while simple and repetitive, were undeniably effective. The phrase "U Can't Touch This" became a mantra, a declaration of invincibility and confidence that resonated with audiences. The song's message was clear: Hammer was at the top of his game, and nobody could compete with him. This was further amplified by his energetic delivery and charismatic stage presence. He wasn't just rapping; he was performing, captivating audiences with his dance moves and infectious enthusiasm. The song became the lead single from his album "Please Hammer Don't Hurt 'Em," which would go on to become one of the best-selling rap albums of all time. "U Can't Touch This" was the spark that ignited Hammer's rise to superstardom, transforming him from a successful rapper into a global icon.

The Controversy: Sampling and Copyright Issues

While "U Can't Touch This" propelled MC Hammer to unprecedented fame, it also brought him into the crosshairs of copyright law. The song's prominent sample of Rick James' "Super Freak" became a major point of contention, highlighting the complexities and challenges of sampling in music. At the time, sampling was a relatively new practice in hip-hop, and the legal implications were not yet fully understood. Many artists, including Hammer, believed that sampling was a form of homage, a way to pay tribute to influential musicians while creating something new. However, copyright holders, including Rick James, saw it differently. They argued that sampling without permission was a form of theft, a violation of their intellectual property rights. In the case of "U Can't Touch This," Hammer initially did not seek permission to sample "Super Freak." This oversight led to a lawsuit filed by Rick James, who claimed that Hammer had infringed on his copyright. The legal battle was a landmark case, setting a precedent for future sampling disputes. To settle the lawsuit, Hammer was forced to give James co-writing credit for "U Can't Touch This" and pay him a significant portion of the song's royalties. This experience taught Hammer a valuable lesson about the importance of clearing samples and respecting copyright law. It also had a ripple effect on the music industry, prompting artists to be more cautious about sampling and encouraging them to seek permission before incorporating existing music into their work. Despite the controversy, the sampling issue didn't diminish the song's popularity. In fact, it may have even contributed to its notoriety, further cementing its place in pop culture history. The controversy surrounding "U Can't Touch This" serves as a reminder of the ongoing debate about creativity, ownership, and the evolving landscape of music in the digital age.

The Music Video: A Visual Masterpiece

No discussion of "U Can't Touch This" would be complete without mentioning its iconic music video. The video, directed by Rupert Wainwright, was a visual feast, showcasing Hammer's flamboyant style, energetic dance moves, and larger-than-life persona. It perfectly captured the spirit of the song, amplifying its impact and solidifying its place in pop culture history. From the opening shot, the video grabs your attention with its vibrant colors, flashy costumes, and dynamic camera work. Hammer, dressed in his signature parachute pants and gold chains, exudes confidence and charisma, commanding the screen with his every move. The video features a series of elaborate dance sequences, showcasing Hammer's signature moves, including the "Hammer dance," which became a global phenomenon. The dancers, dressed in equally flamboyant outfits, perfectly complement Hammer's energy, creating a spectacle that is both visually stunning and incredibly entertaining. The video's success was due in part to its innovative use of special effects and editing techniques. Wainwright employed a variety of visual tricks to enhance the impact of the dance sequences, creating a sense of energy and excitement that was unlike anything seen before. The video also incorporated elements of humor and satire, poking fun at Hammer's extravagant lifestyle and self-assured attitude. This self-awareness added another layer to the video, making it even more appealing to audiences. The "U Can't Touch This" music video was a game-changer, setting a new standard for music video production. It proved that a music video could be more than just a promotional tool; it could be a work of art in itself. The video's success helped to propel "U Can't Touch This" to even greater heights, solidifying its place as one of the most iconic music videos of all time. The video continues to be celebrated for its creativity, energy, and its lasting impact on music video culture.

The Enduring Legacy: Why 'U Can't Touch This' Still Resonates

Decades after its release, "U Can't Touch This" continues to resonate with audiences of all ages. The song's infectious beat, catchy lyrics, and unforgettable music video have made it a timeless classic, a staple of parties, sporting events, and pop culture references. But what is it about "U Can't Touch This" that has allowed it to endure for so long? Part of the song's appeal lies in its simplicity. The lyrics are easy to understand and remember, and the beat is instantly catchy. This makes it accessible to a wide audience, regardless of their musical tastes or background. The song's message of confidence and invincibility also resonates with people, offering a sense of empowerment and self-assurance. Whether you're facing a challenge at work, trying to achieve a personal goal, or simply want to feel good about yourself, "U Can't Touch This" can provide a boost of motivation. The iconic music video has also played a significant role in the song's enduring legacy. The video's vibrant visuals, flamboyant costumes, and energetic dance moves have made it a cultural touchstone, instantly recognizable to people around the world. The "Hammer dance" has become a part of the popular lexicon, imitated and referenced in countless movies, TV shows, and commercials. Beyond its entertainment value, "U Can't Touch This" has also had a lasting impact on music and pop culture. The song helped to popularize sampling in hip-hop, paving the way for future artists to incorporate existing music into their work. It also helped to break down barriers between genres, demonstrating that hip-hop could appeal to a mainstream audience. "U Can't Touch This" remains a symbol of the early '90s, a time of bold fashion, vibrant music, and unapologetic self-expression. It's a song that makes you want to dance, sing along, and feel good about yourself. And that's why, even after all these years, you still can't touch this!

In conclusion, MC Hammer's "U Can't Touch This" is more than just a song; it's a cultural phenomenon that captured the spirit of a generation. From its catchy beat to its iconic music video, the song has left an indelible mark on music and pop culture. Despite the controversy surrounding its sampling, "U Can't Touch This" remains a timeless classic, a testament to the power of music to entertain, inspire, and unite people across the globe. So, the next time you hear that unmistakable beat, don't be afraid to let loose and bust a move – because, after all, you can't touch this! Guys, remember this timeless anthem!